We were selected through a competitive tender to lead the rebranding of Nadace Partnerství's visual identity. We began with a thorough analysis of the existing brand, its core elements and its overall communications. The goal was not only to improve the legibility and functionality of the logo in modern digital formats, but also to create a system capable of reflecting the diversity of the foundation's projects whilst strengthening its perceived unity as a strong, long-established public brand.
Throughout the design process, we focused on developing what we call a "signature" — a flexible visual element that can connect with the foundation's various sub-systems whilst leaving a clear visual imprint of the main brand. The resulting dynamic line became the cornerstone of the identity, helping to better express the connections between the foundation's activities, its role and its values.
