The shop's owners wanted a visual identity that clearly communicates the brand's values — simplicity, accessibility and closeness to people and their everyday choices. It was important that the visual style would flow seamlessly from graphics into the physical space, and encourage visits from people across all generations.
The visual language is rooted in simplicity, illustration and everyday stories. Figures of ordinary people — a grandfather with his granddaughter, a skateboarder doing the shopping, a pregnant woman with a bag — appear in the graphics, in the space and in the digital environment. The clean interior allows the illustrations on the walls to stand out, giving the place a sense of life and naturalness.
