The studio wanted to give the brand more polish and bring all its outputs together into a professional and coherent visual whole.
The new logo is based on the letters H and M, which open outward from their original compact form into space. This creates a versatile element that allows for different messages or original illustrations to be incorporated without losing its clean, contemporary character.
The design system carries through across all outputs — from printed materials and digital templates to the website and spatial applications. The structure of communications, the brand's tone of voice and its online environment form a unified whole, giving the brand a clear expression and consistency. The colour palette was subtly refined.
The overall result feels cohesive, fresh and trustworthy. It opens up space for creative work with the visual identity whilst remaining firmly grounded in the values of H/M Studio — aesthetics, quality and a joy in space.
