Our collaboration began with the Diastasis book and cards. As materials for children were being planned alongside the women's line, the need for a clear and unified brand identity became apparent. Rather than creating two separate logos, a single logo was developed to encompass the entire CoreYoga methodology — complemented by a text line reading for women or for kids to clearly indicate the focus of each product.
A single logo enables quick brand recognition across all outputs — from exercise cards for children to workbooks for women, leaflets and other accompanying materials. It is also a registered trademark, CoreYoga®, because a methodology this well developed — along with its visual system — requires a clear and legally protected identity. This allows the brand to grow safely and expand into new projects and exercise tools.
The visual language is built on clarity and simplicity, whilst leaving room for the energy and lightness that are characteristic of the CoreYoga method. The whole is unified, accessible and supportive — designed to grow steadily over the long term.
